In recent seasons, there’s been a spike in Division III
teams using offenses like the spread and defenses like the 4-2-5.
But none of the changes on the field have evolved quite as quickly
as the way we follow our teams when we’re off it.
Take, for example, Mount Union sports information director Lenny
Reich using Twitter to post a link to a pre-prepared video
interview of a Purple Raider athlete on YouTube. Or Hope coach Dean
Kreps announcing in the Flying Dutchmen’s Facebook feed that
116 new photos from the Wheaton game have been uploaded.
Facebook, YouTube, Twitter and even digital photography and video
were but a gleam in the eye just a few seasons ago. Now,
they’re all part of Division III athletic programs’
strategies to stay in touch with a fan base that can at times be
spread far and wide geographically, as well as in stages of
life.
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“The decision to reach out to Facebook and Twitter was an
easy one, as we know that virtually all of our current students and
many prospective students are in both places,” Reich wrote in
an interview conducted, appropriately, using Facebook. “Also,
many alums are on there connecting with old family and friends, so
it was a way to make information more accessible.”
But is the additional access helping bridge gaps in coverage of
Division III sports, or further scattering the bits and pieces of
information that are hard enough to find using traditional
over-the-air and news organizations?
“Social media outlets have not only helped our department
stay connected,” writes Massachusetts Maritime Academy SID
Jim Seavey (@mmabucs). “I also think it has created new
audiences that will grow as time goes on.”
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The audience Division III schools are targeting includes
far-away fans and alumni, potential students and players’
parents. And while most of the intended audience already has some
connection to the schools, social media has allowed the athletic
departments and football teams to insert themselves into each one
of those fans’ days.
The Presidents’ Athletic Conference (@PAC_Athletics)
considers its social media use an extension of its website.
“By adding Facebook and Twitter into the equation,”
writes associate director Monique Bowman, “we are able to
send information to very popular sites that PAC athletes, fans,
alum and media already check on a daily basis.”
Fans who were used to having to search for bits and pieces of
detail are now having it presented to them. And they’re
getting more than they anticipated.
“I treat our Twitter page a little differently,” writes
Concordia-Moorhead SID Jim Cella, whose feed (@CobberSID) since
last winter has featured 1,262 tweets to 242 followers. “Not
just giving the breaking news but also giving little insights that
people would pick up on if they were at the game. I want the fans,
families [and] alumni [to] feel like they are sitting next to me at
the game and we are having a conversation about what is going
on.”
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“We started using YouTube in the last year or so,”
writes Reich, “and have been floored with the amount of views
on just little two-minute interviews with athletes and highlights
of our football games.”
“I like to use Twitter to provide ‘quick hitters’
with information about an upcoming contest or event or one that has
just concluded,” writes Maritime’s Seavey, “and I
always list my website address in the last portion of the message
so that audiences can go to the site for additional information. It
seems to be working so far.”
The response is backing that up.
“I use social media outlets to drive traffic to my website,
and the results have been phenomenal,” Seavey writes.
“In the month of September alone, my web traffic is the
highest its ever been since the launch of the site in July 2008.
We've had more unique visitors per day than students enrolled at
the Academy.”
“Our Facebook fan page had nearly 1,000 fans in just over a
month of being online,” writes Mount Union’s Reich.
“We are currently near 1,900 fans on something that has been
going since about the first week of August.”
Mass. Maritime might not have much in common with Mount Union on
the field, but there are 1,300 on its Facebook fan page, according
to Seavey.
Mount Union’s Twitter feed (@purpleraiders) is “going
pretty strong,” Reich writes. The 332 followers have been
pointed to video and stories produced by the sports information
office, but also have been privy to Reich’s insights on
former Purple Raider Pierre Garcon’s exploits with the
NFL’s Indianapolis Colts. (He’s @ShowTime85, by the
way.)
The success in reaching fans leads those in charge of the flow of
information to think even bigger than Twitter and Facebook.
“I also started preseason blogs for the fall sports and they
went over unbelievably well,” Cella writes. “It was a
behind-the-scenes look at what each team was doing. I can honestly
say that the blog might be the wave of the future for SIDs as
people can get scores, boxscores and stats all over the place.
People now want to read and see videos about individual players and
coaches that make them feel like they are right there.”
According to Reich, Mount Union has a text-messaging service with
more than 500 subscribers. “Before we knew it the folks at
Stretch Internet were telling us that we had more folks signed up
than one of their Big Ten clients,” Reich writes.
The Purple Raiders also produce a commercial radio feed online that
has drawn more than 500 listeners per game.
“This all tells me this is where we are going,” Reich
writes.
The next challenge is to try to keep the audience growing, and one
way to do that is to draw in the folks who aren’t big users
of social media.
“We're constantly trying to figure out ways to enhance what
we do by interacting with those who choose to follow us,”
writes the PAC’s Bowman. “Facebook and Twitter are
definitely ways to interact with the more tech-savvy generations,
but we are finding that older alum are slowly but surely inching
into these media.”
But having more ways to connect with more people -- whether it be
Kreps logging on to Facebook after midnight to post the Hope-Adrian
JV score, or Cella tweeting a link to the latest online Cobber
Athletics Newsletter -- doesn’t it end up just being more
work?
On one hand, sports information directors, many of them one-man
bands, agree. But it’s nothing a smartphone can’t help
handle, Reich notes. And from Seavey’s perspective, being the
person behind it all keeps the voice consistent and points fans in
the same direction instead of all over the place.
Besides, getting a response that used to not be possible, is a
reminder that all the work is appreciated.
“I look at how much things have changed over time,”
writes Reich, who has held seven jobs since coming out of college
in 1997, including one where he was also the school’s
webmaster. “This past May at the NCAA Track & Field
Championships, Mount Union had an athlete win a national title.
During his race I took pictures … after the race was over I
posted on Twitter/Facebook, then after he won, interviewed using my
Blackberry to post video on YouTube ... then finally wrote a story
and made media calls. Used to be the most important thing was
writing a story and making some calls. Now that is down the line a
few spots.”
Reich writes that “the future will allow people to access
information on variety of applications whether moblie, broadband,
video, audio, print, etc.”
“The new technologies debate is one that has heated up in the
college sports information circles over the last two years, and
technology can be viewed in two lights: it can be the best thing in
the world or the worst thing in the world, depending upon your
viewpoint,” Seavey writes. “I fully admit I was
skeptical of the new social media ventures when they were first
introduced and really worried that if I used them, would it take
away from the things I was trying to do on my own webpage?
Thankfully, I was wrong on that -- it has done the complete
opposite and enhanced everything. I can remember about 20 years ago
when technology brought the fax machine into the business, and in
1989 it was the greatest thing in the world -- now, it too has
become nearly obsolete. The key to using new technology effectively
is to stay as current as possible.”
Division III football fans, share with us your insights about how
following the game has changed recently, on Post
Patterns’ Around the Nation thread.
As part of Around the Nation’s celebration of 10 years of D3football.com, let’s delve into recent history with another top 10 list.
The year we started this site was also the first season of the
automatic bid. Suddenly, more than four teams per region could make
the playoffs, and more importantly, one could get in without ever
leaving their fate in the hands of a selection committee. The
direct route to the postseason ensured access to the postseason for
every team aligned with a conference of seven squads or more, and
freed up teams to schedule better non-conference games without the
fear of it ruining their playoff hopes.
Realizing the impact of these changes has been a steady process,
but now, all but four Division III teams are aligned with
conferences, nearly all in leagues with an automatic qualifier or
set to get one in the next two years. Over time, as teams migrated
to and from, the makeup of Division III’s conferences have
changed, with some growing, some becoming more powerful, some
covering more geographic area, and others doing the opposite.
With that in mind, ATN presents to you …
Ten conferences that have changed the most in the
D3football.com era:
10. The NWC: The conference shifted affiliation
from the NAIA to Division III in 1998. Pat Coleman writes,
“This was almost a Division III non-entity when the site
started. If you knew anything about the conference, you might have
heard of Linfield's streak of consecutive winning seasons, or you
might have seen that Pacific Lutheran made the playoffs in 1998.
But it's unlikely you knew how to pronounce Willamette, or knew
much of anything about Frosty Westering, if you weren't already in
the Pacific Northwest. Westering's Lutes changed all that with
their run to the 1999 Stagg Bowl, where they blew out one of the
Division III elites, Rowan. Since then, Linfield has followed with
a national title and the league has helped fuel the West's
reputation as the strongest region in Division III
football.”
9. The PAC: In 1999, it was a conference with six
football teams, five based in Western Pennsylvania. Westminster
(Pa.), a former NAIA power, had just joined the conference. Its
members competed as a Pool B (no automatic bid) conference until
2007, two seasons after Thomas More became its seventh member.
Geneva came over from the NAIA in 2007, the same year St. Vincent
re-started football, giving it its current nine members. One thing
that hasn’t changed though: Except for the occasional
championship by Waynesburg, Thiel and Thomas More, it’s been
Washington & Jefferson at the top of the heap.
8. The NJAC: When New Jersey City University
dropped football in 2002, it left only half of the 10 conference
members fielding teams. Now, the league might as well be called the
NYNJAC, with Cortland State (joined in 2000), Buffalo State (2006),
Brockport State (2008) and Morrisville State (2008) in the fold,
along with Western Connecticut (2004). The NJAC didn't have an
automatic bid at first, with just six schools sponsoring football,
and got even further from it after NJCU dropped the sport. The
other big change in 10 seasons is that the NJAC, by virtue of
Rowan’s powerhouse status in 1999, was one of the
nation’s top three conferences, and was capable of sending
its champion to the Stagg Bowl. Now, it’s a more balanced
group, with four of five of the 10 teams each season battling for
one or two playoff spots, and capable of winning the playoff
bracket filled with Eastern teams in it, but not a Stagg
threat.
7. The SCAC. Trinity (Texas) long dominated its
six conference mates, culminating in a 2002 trip to the Stagg Bowl.
Now the conference is on the verge of turning over yet again, as
Millsaps, DePauw and Centre have pulled up alongside the Tigers as
yearly contenders. Rose-Hulman left for the HCAC in 2006, the same
year that Austin College migrated to the conference from the ASC;
The SCAC’s automatic bid status never suffered. Former
independent Colorado College and Division I member
Birmingham-Southern joined in 2007, making the SCAC the conference
with the most travel requirements. Teams flew in and out of
Colorado Springs, San Antonio, Memphis and Birmingham, and had to
drive from major airports to the middle of Tennessee and Indiana.
Colorado College dropped football after only two seasons in the
conference, and in 2009, the conference hovers around the middle of
the pack in terms of strength, far removed from Trinity’s run
to Salem.
6. The LL. There was no Liberty League for half
of our time online. In 1999, RPI, Hobart, St. Lawrence and Union
made up the Upstate Collegiate Athletic Association, along with
Rochester, a member of the UAA in other sports. In 2004, the
Liberty name was announced, along with football-only memberships
for WPI, Kings Point and Coast Guard. Kings Point chose to go by
its formal name, U.S Merchant Marine Academy, and rival Coast Guard
bolted for the NEFC after two seasons. In 2007, Susquehanna
extended the conference into Pennsylvania, joining from the MAC.
Their stay will be short as well, as the Crusaders join the
Centennial in 2010. Strengthwise, the conference has flirted with
rising into the top third of football leagues, as well as falling
into the bottom third. Only RPI in 2003 has been as far as the
national quarterfinals.
5. The ACFC. Perhaps no conference has been the
revolving door that the ACFC has. In 1999, the conference was
Wesley, Salisbury State, Frostburg State, Ferrum, Greensboro,
Chowan and Newport News Apprentice. By 2011, just Wesley and NNA
will be left, and the latter is not a true Division III member.
Ferrum and Greensboro joined the Dixie Conference in 2000. Buffalo
State and Brockport State joined in 2004, only to defect for the
NJAC later. As a four-team conference with two playoff-worthy teams
in recent seasons, the ACFC has been a big player in the race for
Pool B bids. Salisbury and Frostburg will chase a Pool A automatic
bid in 2011, when they join the Empire 8.
4. The E8. Who remembers Ithaca as an
independent? Until the Empire 8 first awarded a football
championship in 2002, that was the case. But quickly the conference
became one of Division III’s most respected, as members
Ithaca, St. John Fisher, Springfield and Hartwick have all been in
the playoffs, and Alfred has averaged eight wins a season over a
five-year period. With Utica joining Ithaca, SJF, Hartwick and
Alfred, it was a five-team conference in 2002 and ’03.
Springfield and Norwich joined in 2004, and this season marks
Norwich’s first in the new ECFC, leaving an Empire 6.
3. MAC. Ever-changing since its inception –
more than 50 schools have been members of the conference at one
time or another – in 1999, the MAC was 11 teams and two
divisions, with Lycoming riding high as a national power.
Scheduling was ready-made, with at least nine games against
conference teams. In 2007, Moravian and Juniata left to join the
Centennial, whose members had originally split from the MAC for
football in 1981, and Susquehanna went to the LL. Suddenly, with
just eight football teams, MAC teams were looking for games. And
the logical crossover with either the NJAC or PAC wasn’t as
easy as it once would have been, since those conferences had grown
to 10 and nine teams, respectively. The MAC lost its half of its
best rivalry when Moravian joined Muhlenberg in the CC, but it
gained in early-season non-conference profile, with games against
mid-Atlantic powers like Wesley, Christopher Newport and Montclair
State. And with a MAC-PAC challenge, matching teams based on order
of finish, set to begin next season, some of the scheduling needs
will be eased.
2. USAC. Perhaps no conference has fluctuated as
much in national profile as the one formerly known as the Dixie. In
1999, the programs at Averett, Christopher Newport, Shenandoah and
North Carolina Wesleyan hadn’t even started yet. The first
three, combining with Greensboro, which played its first game in
1996, Ferrum and Chowan, formed the new conference. Eager to create
a new image, it re-branded in 2003 as the USA South, and dropped
Chowan, which resurfaced in Division II. The USAC ascended as high
as 12th in our conference rankings, but had fallen to 20th this
offseason. Its frequent back-and-forth with the ODAC greatly
influences its standing, but so does a lack of playoff runs of more
than two games.
1. UMAC. Just over the past three seasons, the
fluctuation from a 12-team, two-division conference including one
non-Division III member in Trinity Bible, to a five-team conference
including brand-new St. Scholastica, to this year a 10-team league
with the remnants of the quickly defunct SLIAC, qualify the UMAC
for this spot. Conference members, who have played on high schools'
fields the week prior to games in the Hubert H. Humphrey Metrodome,
are used to changing circumstances.
React to this week’s list, make submissions for the coming
week’s list or come up with new categories for future use by
using our message board, Post Patterns, on the Around the Nation
thread under general football. You can also send e-mail to
Keith@D3football.com or use our feedback form.
Coming soon: Ten most successful post-D3 careers,
10 most memorable moments, 10 program turnarounds, 10 low points,
ranking the 10 Stagg Bowls, best to least-best.
Revisiting topics from previous ATNs:
Last week’s column on the Courage Bowl inspired quite a
wave of feedback, some I’ll share here and more I’ll
share on the ATN board on Post Patterns.
“Keith,
I regularly check D3 for the latest football news. My son Trenten
Tully is a senior linebacker and team Co-Captain on U of R who just
played in the game. A little known fact about Trent is that at age
5 ... he too had been diagnosed with leukemia. He is a survivor and
that game has a meaning to him far beyond what the ordinary person
could possibly know. He was honored to mentor Jack, one of the
honorary captains for U of R and his Mom was just elated and took
numerous pictures of the two of them after the game. Thanks for
choosing this great topic to write about on your site. As a father
of a cancer survivor and a heck of a football player, I VERY much
appreciate it! Well done!
-- Darren Tully”
“I am an avid Mount Union Purple Raiders fan and enjoy
visiting D3 Football a few times a week to keep up on what's going
on in Division 3 football. I enjoy reading the articles by your
staff and the comments the other D3 fans leave. I have never left a
comment myself, or sent any emails until today. I sit here with
tears streaming down my cheeks after reading your article on the
Courage Bowl. It has to be the best article I have ever read on
this website. Thank you so much Keith for writing it. It makes one
stop and reflect on what the truly important things are in this
life.
-- Larry Odey”
The list of under-noticed rivalry games produced two e-mails about
Lycoming and Susquehanna’s “Stagg Hat”
rivalry.
According to Susquehanna’s Web site: “Since 1993, SU
has battled Lycoming for the Stagg Hat Trophy, which is an actual
fedora worn by Amos Sr. while he coached at Susquehanna. The hat
was given by the elder Stagg to 1954 SU graduate and former
assistant coach Rich Young, who donated it to the Sunbury (Pa.)
Kiwanis Club to be bronzed and made into a trophy.
From 1960 to 1978, the Kiwanis Charities Festival was the
Crusaders' first home game, and the winner took possession of the
Stagg Hat Trophy for one year. After the Kiwanis game was
discontinued, the "Old Hat" was returned to the trophy case at
Susquehanna, where it remained until the Crusaders and Warriors
began playing for it on an annual basis in 1993.”
“At the end of ATN, you asked about trophy games. In 2004,
the Liberty League shuffled its schedule to put geographic rivals
together for the final weekend. A couple of years ago, I asked
Dennis O'Donnell about making that game a trophy game to try and
enhance the rivalry to get it back to the "old days." I proposed
competing for the Centennial Cup in honor of the 100th meeting
between Hobart and Rochester. U of R agreed and we've played for
the Centennial Cup in each of the past two seasons. The series is
currently tied 47-47-7.”
- Ken DeBolt
Since it’s hard enough to keep track of the 238 teams and 27 conferences we follow, ATN keeps a watchful eye on Division III’s record in out-of-classification competition:
As conference play heats up, the opportunities for
inter-divisional play cool down. But this week’s slate
features quite the diverse group: a Mexican team, another from an
historically black college (HBCU) and a third from a university
focused on educating American Indian and Alaska natives.
vs. Division I, FCS (1-0 in Week 4; 2-6 in 2009)
None
vs. Division II (2-1 in Week 4; 5-7 in 2009)
LaGrange at Lincoln, Mo. (Great Lakes Football Conference)
vs. NAIA (2-4 in Week 4; 20-10 in 2009)
Southern Virginia (independent) at Guilford
Westminster (Mo.) at Haskell Indian Nations (independent)
Also: Tecnologico de Monterrey (Mex.) at Austin, an exhibition
game which does not count on Austin's record.
For a breakdown of this week’s games to watch and why, see Friday morning’s Triple Take, featuring a look at what to watch this week by D3football.com’s Ryan Tipps, Pat Coleman and myself, on our blog, The Daily Dose.
Readers: ATN is looking for particular feedback on best post-D3
careers, famous Division III alumni (players, coaches and
entertainers/politicians, etc.). ATN is also interested in talking
with former players about their experiences in pay-for-play
postseason all-star games.
ATN is also considering devoting one October column to best
Division III memories of the past 10 years. We’ll pick a
handful of your best stories, about anything on or off the field,
so long as they’re well written in about 500 words or
fewer.
Also seeking feedback on Ten Best (top 10 of the past 10 seasons),
moments to remember for the year-in-review and road trip
suggestions for October and November (ATN especially likes
non-Saturday afternoon kickoffs that can be paired with a game at a
traditional time).
Around the Nation always encourages general opinions on the column.
Readers can best get a response by posting on Around the Nation's
running thread on Post Patterns (under general football). Send
e-mail to Keith@D3football.com or use our feedback
form.
Five Ways to Saturday
Follow Around the Nation …
1. … When the column publishes on Thursdays.
2. … Throughout the week on Twitter. This is ATN’s
first season tweeting. Follow @D3Keith.
3. … Mondays, Pat Coleman and I wrap up the week that was in
our podcast. Download from iTunes or listen to it in the Daily
Dose’s media player.
4. … When ATN travels on Saturdays, trip highlights are
blogged on The Daily Dose.
5. … Further discussions raised here on Around the
Nation’s Post Patterns thread, at the top of the General
Football board.
Sports Information Directors: To contact Keith McMillan, use
keith@d3football.com, or mail to D3football.com, 13055 Carolyn
Forest Dr., Woodbridge, Va., 22192.